Americas next top model new season7/10/2023 ![]() ![]() We needed to prove to them that ANTM had transformed as well. Snapchat has changed the way young modeling fans view television and marketing, especially reality television. ![]() Given that the show had previously been cancelled, aired on a different network, and that the former cast had a deep legacy with the audience, our challenge for its comeback was to launch a Snapchat presence that not only activated and incentivized the skeptical-yet-loyal fan base to follow us, but also to bring in a new fresh audience who prefer humor and authenticity over traditional promotional content. America's Next Top Model is a pop culture juggernaut with a passionate fan base and established social presence on Facebook, Twitter, and Instagram.
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